heh55 Privacy Policy
Your privacy matters to us. This policy explains what personal data heh55 collects, why we collect it, and how we keep it secure. Please read it carefully before using our platform.
Introduction
heh55 is committed to protecting the privacy and personal data of every player who registers and uses our online casino and sports betting platform. This Privacy Policy ("Policy") sets out how heh55 collects, uses, stores, discloses, and protects your personal information in connection with your use of the heh55 website and services at https://heh55.bet (the "Platform").
By creating an account or continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform and contact [email protected] to request account closure. heh55 primarily serves adult players based in Bangladesh, with cross-border players from India also welcome on the Platform.
This Policy may be updated from time to time. The date at the top of this page indicates when it was last revised. Your continued use of the Platform after any update constitutes acceptance of the revised Policy. heh55 will make reasonable efforts to notify registered players of material changes via the email address associated with their account.
Your Privacy at a Glance
1. Information We Collect
heh55 collects personal data only to the extent necessary to provide you with a safe, legal, and enjoyable betting and casino experience. The categories of data we collect are outlined below.
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Section 1.1
Registration Data
When you register an account on heh55, we collect your full name, date of birth, country and city of residence (e.g. Dhaka, Chittagong, Sylhet), email address or mobile phone number, and a username and password of your choosing. This data is required to create and maintain your account and to verify that you meet the minimum age requirement of 21 years.
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Section 1.2
KYC & Identity Verification Data
To comply with our Know Your Customer (KYC) obligations, heh55 may request copies of government-issued identification documents such as your National Identity Card (NID), passport, or driving licence; a proof of address such as a recent utility bill or bank statement; and proof of your payment method such as a screenshot of your bKash or Nagad account. These documents are stored securely and accessed only by authorised heh55 compliance personnel.
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Section 1.3
Technical & Usage Data
When you use the Platform, heh55 automatically collects certain technical data including your IP address, device type, operating system, browser type, pages visited, session duration, and referring URL. This data is used to ensure platform security, detect fraudulent activity, and improve the user experience. heh55 does not use this data to build advertising profiles.
2. How We Use Your Information
heh55 uses your personal data for specific, legitimate purposes directly connected to the operation of the Platform. We do not use your data for purposes beyond those described in this Policy without your explicit consent.
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Section 2.1
Account Management
We use your registration and identity data to create and manage your heh55 account, verify your age and eligibility, process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, or bank transfer, and respond to your customer support requests. These uses are essential to providing the service and are not optional.
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Section 2.2
Regulatory Compliance
heh55 is required to retain and process certain player data to fulfil anti-money laundering (AML) obligations, respond to lawful requests from government authorities, and maintain records of transactions for audit purposes. heh55 will retain financial transaction records for a minimum of five years in accordance with standard AML best practices.
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Section 2.3
Platform Security & Fraud Prevention
Technical and usage data is used to monitor for suspicious activity such as account takeover attempts, bonus abuse, multi-accounting, and money laundering. heh55's security systems analyse login patterns, betting behaviour, and transaction flows to identify anomalies. Where suspicious activity is confirmed, heh55 will take action in accordance with its Terms and Conditions, which may include account suspension and reporting to relevant authorities.
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Section 2.4
Marketing Communications
With your consent, heh55 may use your email address or mobile number to send you promotional communications about bonuses, offers, and cricket betting promotions aligned with events such as the BPL, IPL, and T20 World Cup. You may withdraw consent at any time by contacting [email protected] or using the unsubscribe link in any promotional email. Withdrawing marketing consent does not affect the lawfulness of processing carried out before withdrawal.
3. Disclosure to Third Parties
heh55 does not sell, rent, or trade your personal data. We share data with third parties only in the limited circumstances described below.
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Section 3.1
Payment Processors
To process deposits and withdrawals, heh55 shares the minimum necessary data with payment processors including bKash, Nagad, Rocket, Upay, and banking partners. These processors act as data processors on heh55's behalf and are contractually required to protect your data in accordance with industry security standards. heh55 does not share your full KYC documents with payment processors.
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Section 3.2
Legal & Regulatory Authorities
heh55 may disclose personal data to government bodies, law enforcement agencies, or financial intelligence units where required to do so by law, court order, or regulatory requirement. In all such cases heh55 will disclose only the minimum data necessary to satisfy the legal obligation. Where permitted by law, heh55 will notify the affected player of such disclosure.
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Section 3.3
Game Providers
heh55 integrates games from certified providers including Pragmatic Play, Evolution Gaming, Ezugi, Spribe, and NetEnt. These providers may receive session tokens, bet history, and game-state data necessary to deliver their games. They are contractually prohibited from using this data for any purpose other than game delivery and fair-play auditing. heh55 does not share your name, NID, or payment credentials with game providers.
4. Data Security
heh55 implements the following security measures to protect your personal data: all data in transit is encrypted using TLS/SSL protocols; sensitive data at rest including KYC documents and payment records is stored using AES-256 encryption; access to personal data is restricted on a strict need-to-know basis with role-based access controls; and all staff with access to personal data undergo regular security training.
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Section 4.1
Data Breach Response
In the event of a confirmed personal data breach that poses a risk to affected players, heh55 will notify affected players via their registered email address within 72 hours of becoming aware of the breach. The notification will describe the nature of the breach, the categories of data affected, the likely consequences, and the measures taken or proposed to address it. heh55 will also take immediate steps to contain and remediate the breach.
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Section 4.2
Your Responsibility
While heh55 takes all reasonable steps to protect your data, you are also responsible for keeping your account credentials secure. You must never share your username or password with any third party. If you suspect your account has been compromised, contact [email protected] immediately. heh55 recommends enabling any two-factor authentication options made available on the Platform.
5. Cookies & Tracking Technologies
heh55 uses cookies and similar tracking technologies on the Platform to ensure essential functionality, analyse usage patterns, and improve performance. heh55 does not use advertising cookies or sell cookie-derived data to third-party ad networks.
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Section 5.1
Essential Cookies
Essential cookies are strictly necessary for the Platform to function. They enable core features such as user authentication, session management, and security token validation. These cookies cannot be disabled without preventing you from using the Platform. They do not store any personally identifying information beyond what is required to maintain your logged-in session.
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Section 5.2
Analytics Cookies
heh55 uses privacy-respecting analytics tools to understand how players navigate the Platform. Data collected includes pages viewed, time on page, navigation paths, and error events. Analytics data is aggregated and anonymised before analysis; no individual player is identified through analytics processing. You may opt out of analytics cookies by adjusting your browser settings to block third-party cookies.
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Section 5.3
Managing Cookies
Most web browsers allow you to control cookies through their settings. You can typically view, delete, and block cookies from specific sites. Please be aware that disabling essential cookies will affect the functionality of the Platform and may prevent you from logging in or processing transactions. Browser-level cookie management varies by device; for guidance specific to your browser, consult your browser's help documentation.
6. Your Privacy Rights
heh55 respects your rights over your personal data. To exercise any of the rights below, please submit a written request to [email protected] from the email address registered to your account. heh55 will respond within 30 days of receiving a verifiable request.
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Section 6.1
Right of Access
You have the right to request a copy of the personal data heh55 holds about you, together with information about how it is used and with whom it has been shared. heh55 will provide this information in a clear, structured format within 30 days of a verified request. heh55 reserves the right to charge a reasonable administrative fee for manifestly unfounded or excessive repeat requests.
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Section 6.2
Right of Correction
If you believe that any personal data heh55 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. Please note that correction requests for identity data (name, date of birth) may require supporting documentation to confirm the accuracy of the corrected information, in order to maintain the integrity of our KYC records.
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Section 6.3
Right of Erasure
You may request that heh55 delete your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent on which processing was based. This right is not absolute: heh55 may retain data where retention is required by law (e.g. AML transaction records retained for 5 years) or where there is a legitimate legal or compliance reason to do so. heh55 will inform you if erasure is not possible and explain the reason.
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Section 6.4
Right to Withdraw Marketing Consent
Where heh55 processes your data for marketing communications based on your consent, you have the right to withdraw that consent at any time. You can do so by contacting [email protected] or by clicking the unsubscribe link in any promotional message sent by heh55. Withdrawal of marketing consent does not affect your ability to use the Platform or receive transactional communications (e.g. deposit confirmations, withdrawal notifications).
7. Data Retention
heh55 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements. When determining the appropriate retention period, heh55 considers the amount, nature, and sensitivity of the personal data; the potential risk of harm from unauthorised use; and the purposes for which the data was collected.
As a general guide: account registration data is retained for the duration of your account and for 5 years following account closure; KYC documents are retained for 5 years following account closure in line with AML obligations; financial transaction records are retained for a minimum of 5 years; and technical usage logs are retained for 12 months and then anonymised or deleted. After the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be linked to an individual.
8. Payment Data & Financial Privacy
heh55 treats payment data with the highest level of care. We do not store your full mobile banking PINs, card CVV numbers, or online banking passwords on our systems. When you initiate a deposit via bKash, Nagad, or Rocket, you authenticate directly with your mobile money provider via their secure channel; heh55 receives only a transaction reference and confirmation of the amount credited. This means your mobile banking credentials are never exposed to heh55's systems.
Transaction records including deposit amounts, withdrawal amounts, dates, and payment method references are retained for compliance and dispute resolution purposes. If you believe there is an error in a transaction recorded on your account, contact [email protected] within 30 days of the transaction date. heh55 will investigate and respond within 5 business days.
9. Protection of Minors
heh55 strictly prohibits use of the Platform by persons under the age of 21. heh55 does not knowingly collect or process personal data relating to individuals under 21. If heh55 becomes aware that personal data of a person under 21 has been collected, that data will be immediately deleted and the associated account suspended. Account holders are responsible for ensuring that no minor accesses the Platform through their account or device. If you are a parent or guardian and suspect a minor has accessed heh55 using your credentials, please contact [email protected] immediately.
10. Changes to This Privacy Policy
heh55 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or Platform features. When we make material changes, we will update the Last Updated date at the top of this page. For significant changes that materially affect how we use your personal data, heh55 will make reasonable efforts to notify registered players by email or via an in-platform notification prior to the changes taking effect.
Your continued use of the Platform following any update to this Policy constitutes your acceptance of the revised terms. If you do not agree with any changes made to this Policy, you should stop using the Platform and contact [email protected] to arrange account closure and deletion of your personal data (subject to legal retention obligations).
11. Contact & Privacy Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or the way heh55 processes your personal data, please contact our support team at [email protected]. Our team is available 24 hours a day, 7 days a week. All privacy-related correspondence should be submitted in writing (email is acceptable) and will be acknowledged within 48 hours.
heh55 is committed to resolving privacy complaints fairly and promptly. If you are dissatisfied with our response to a privacy complaint, you have the right to escalate your concern in writing to [email protected] with the subject line "Privacy Escalation". heh55 will review escalated complaints at a senior level and provide a final written response within 10 business days.
Your Data Is Safe With heh55
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